ULI North Texas 2017-19 Strategic Plan

ULI North Texas 2017-19 Strategic Plan

ULI Mission Statement:

The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide.

ULI North Texas Goal: to implement the ULI mission and create a positive impact on North Texas through informative and timely programs, effective community involvement and sharing of best practices in commercial real estate.  (Adopted by ULI North Texas in January 2014).

Priorities for ULI North Texas 2017-2019:

  • Continue to strengthen role as “thought leader” for North Texas land use and development issues.
  • Offer industry-leading educational programs and impactful service programs.
  • Grow membership, especially in public sector and in areas outside Dallas and its immediate suburbs.
  • Expand opportunities to engage all members in District Council activities.
  • Serve as a convener of public and private sectors, providing opportunities for mutual education and meaningful dialogue.
  • Seek opportunities to coordinate and cooperate with other commercial real estate organizations in the region to maximize impact.
  • Strategically use funds from 2016 Fall Meeting in support of the ULI Mission and the Goals and Priorities stated above, while maintaining a fiscally strong District Council organization.

District Council Organization

ULI is a member-driven organization that implements its mission through a strong network of volunteer committees.  The committees act under the guidance of a Management Committee comprised of the District Council officers and an Advisory Board which includes committee chairs, co-chairs, task force leaders and other key ULI North Texas members.

Governance Committee

Past Chairs, Trustees and Leading Members

Management Committee

District Council Chair and Chair Elect; Chair for Mission Advancement (CMA); Treasurer; and Governance Committee Chair

District Council Advisory Board

Chairs and co-chairs of the committees and other groups listed below

Annual Sponsors at $15,000 and above


  • Communications
  • Membership
  • Programs
  • Sponsorship
  • Impact Award Event

Task Forces

  • Center for Leadership
  • Fort Worth/Tarrant County Focus

Volunteer Groups

  • UrbanPlan
  • Technical Advisory Panel Committee
  • Building Industry Leaders

Local Product Councils

  • Commercial & Retail
  • Community Development
  • Health, Wellness & Life Sciences
  • Hotel Development
  • Industrial/Office
  • Multi-Family
  • Transit Oriented Development
  • Urban Development/Mixed Use

Affinity Groups

  • Young Leaders (all members under age 35)
  • North Texas Next Ten (all members ages 35-45)
  • Women’s Leadership Initiative

Committee Roles and Responsibilities

Membership Committee


Continue to seek new members, with particular attention to:

  • Public sector members
  • Members in Tarrant and Collin Counties
  • Student/University involvement

Increase member retention by encouraging all members to actively participate in ULI NT


1. General membership recruiting:

  • Host at least two annual recruiting events for potential members in Dallas and Tarrant Counties; seek unusual venues and consider speakers as an attraction
  • Support Task Force seeking increased Tarrant County membership
  • Analyze local market to determine major CRE employers who are not currently in ULI; schedule presentations to targeted groups (coordinate with Sponsorship committee)
  • Invite prospects to ULI events; welcome new members and non-members at events; and follow up with non-member attendees
  • Host recruiting tables at ULI programs and other events; coordinate with Communications Committee to update marketing materials as needed, including videos (such as member testimonials) and social media

2. Public Sector Recruiting:

  • Coordinate with Urban Plan for Public Officials, TAPS and Program Committee on targeted programs for public sector membership prospects
  • Consider “Lunch with the Mayor and Manager” (small teams to visit cities & explain ULI), annual conference of regional mayors, etc.
  • Identify and attend programs held by professional organizations such as APA and IEDC; seek speaking roles for ULI members and host ULI membership tables at such events.

3. Member Retention:

  • Make personal calls to new members and communicate new member interests to appropriate committee chairs; personally invite new members to events during first year of membership
  • Hold quarterly New Member Orientation meetings; expand to Tarrant County as warranted
  • Hold member appreciation & networking events including Holiday Party
  • Hold exclusive events for Full Members to add membership value

4. University Outreach (coordinate with University Liaison and YLG membership team):

  • Hold networking events at or near UTA, SMU, UT Dallas, UNT, and TCU
  • Invite student members (personal email or call) to YL events
  • Encourage and support local university involvement in Hines competition
  • Explore possible student member scholarships or subsidies from universities or ULI members

Programs Committee


To plan and conduct educational events in keeping with the ULI Mission.

Programs should solidify ULI’s reputation of superior quality and content and facilitate sharing of research and best practices to maximize impact on North Texas.


1. Program Focus (Areas of greatest Member interest based on discussions at strategic plan meetings in November of 2016):

  • Affordable Housing/Housing Affordability
  • Infill development/Gentrification/Community Education
  • Infrastructure/Regional Growth Pattern concerns (broadly construed to include trails, water, transit, etc., in addition to highways)
  • Technology & Innovation (self-driving vehicles; use of GIS; “big data”, energy, etc.)
  • Finance: connecting capital with projects; public/private partnerships; new capital sources
  • Education; impact on labor force; rise of charter schools

2. Types of meetings         

  • Hold 6-8 Local Programs and 2-3 Signature Events annually
  • Seek opportunities for more cooperation and shared events with other organizations.
  • Consider workshops, mobile tours, webinars, and other smaller, low-cost events
  • Use ULI national research team members, speakers from WLI Speaker’s Bureau and ULI NT Full Members as program participants when possible.

3. Market Outreach

  • Support the Tarrant County Task Force in holding at least 3 strong meetings in greater Tarrant County area in 2017
  • Seek AICP or other accreditation for ULI NT meetings when appropriate

4. Logistics

  • Seek innovative but cost effective venues
  • Identify appropriate sponsorship partners at least 6 weeks in advance of each event; coordinate with Sponsorship Committee to avoid multiple requests to same sponsors
  • Provide meeting details to Communications Committee at least 4 weeks prior to event.

Communications Committee


Increase the visibility of ULI North Texas and regional understanding of mission and the capabilities of our organization; improve “brand recognition”

Support Membership and Programs Committees by publicizing ULI NT events to maximize attendance and attract new members


1. Press Relations

  • Develop and update database of press contacts; establish relationships with local RE press
  • Create and distribute press releases in advance of ULI events
  • Seek opportunities for interviews of ULI members and visiting ULI national research fellows
  • Identify opportunities for ULI columns or op-ed pieces in local media and identify ULI members to provide articles

2. Member Communications/Events

  • Assist in design and content of the ULI NT Newsletter, invitations, event announcements and other email communications, working in coordination with Membership and Programs Committees
  • Update website and contribute to blog
  • Increase visibility of UI NT on social media including posting of event photos and videos, sharing of content from ULI national; highlighting ULI NT sponsors; etc.
  • Support Impact Award Committee in publicizing this event to maximize attendance and community recognition

3. Outreach

  • Develop video on “Who is ULI NT,” possibly including member testimonials; coordinate with Membership Committee
  • Seek out partners and students to donate services for creative films and other projects

Sponsorship Committee


Set an overall strategy for annual fundraising for ULI NT and use sponsorship to help members and ULI NT achieve a higher profile in the region.

Provide sufficient funds to support work program of ULI NT.

Assure that sponsors receive strong value for their contributions.


1. Annual Sponsorship Campaign

  • Develop materials and campaign strategy to focus on annual solicitation to raise funds as required for the ULI NT Annual Budget
  • Consider annual kick-off event with current sponsors featured
  • Seek sponsorship from corporations outside current ULI membership base
  • Conduct targeted sponsor solicitations, such as letter from current public sector sponsors to go to other municipalities

2. Coordination with other ULI NT Groups

  • Coordinate with Programs Committee on event sponsorship and oversee all requests to avoid duplication except in the event of specific, appropriate programs;
  • Coordinate with Award Event Committee to minimize duplicative funding requests

3. Maximize Perceived Sponsor Value

  • Annually evaluate sponsor benefits and revise as needed
  • Coordinate with Membership Committee to host exclusive appreciation events for major donors and Full Members

Center for Leadership


To develop tomorrow’s community leaders who will implement ULI’s mission of leadership in the responsible use of land and building and developing sustainable thriving communities

To educate ULI members regarding issues and resources of regional impact, preparing members for leadership in ULI North Texas and the DFW area

To provide a forum for public and private discourse on leading issues affecting North Texas


1. Regional Leadership Program

  • Develop and update as needed the curriculum for a one-year leadership program focused on key regional issues and opportunities to meet with and learn from regional leaders
  • Create application forms, criteria for acceptance and other materials as necessary for class formation; review and adjust as needed annually
  • Work with Sponsorship and Executive Director to establish budget, fees, etc. for a sustainable program, including scholarship opportunities with appropriate criteria
  • Develop and regularly update marketing materials, press releases, blog posts, etc. to advertise the program in order to create a diverse and well-qualified CFL class

2. Evaluate Other Opportunities

  • Create dialogue with leaders of other Centers for Leadership in ULI to explore other program opportunities
  • Seek opportunities for hosting public/private events in cooperation with Programs and Membership committees
  • Continually refine curriculum and other aspects of the leadership program to maintain strong applicant quality,

Impact Awards Event Committee


Build on the success of the initial Impact Award events to hold an Award Event of outstanding quality to raise awareness of ULI NT and highlight best development practices

Encourage long-term vision and community engagement by honoring outstanding leaders in the commercial real estate sector who exemplify these qualities

Serve as significant fundraiser for ULI NT (budget anticipates at least $50,000 yr)


1. Vision Award

  • In conjunction with Governance Committee, identify Vison Award candidate(s) who fit the established award criteria of vision, impact and community service
  • Determine nature of recipient announcement event and conduct this event
  • Work with Vision Award recipient and appropriate staff to maximize publicity and attendance for Award Event

2. Impact Awards

  • Annually review and adjust competitive award categories and application forms as appropriate
  • Establish schedule for submissions and jury visit
  • Select jury members to assure impartiality and maximize prestige of Impact Awards
  • Schedule and conduct announcement of Finalists (press releases, etc.)

3. Award Event

  • Select venue with consideration to budget, date, size of event, etc.
  • Determine format and secure master of ceremonies, interviewers, etc.
  • Establish schedule for all steps leading up to event and assign tasks to Committee members
  • Organize sponsorship campaign/table sales
  • Work with Communications Committee to publicize event and honoree.

Community Outreach/Volunteer Committees

GOALS:  To coordinate and increase ULI NT’s connection to the region through public service and educational programs

1. UrbanPlan Committee

Utilize the UrbanPlan project-based curriculum in area schools and universities and also in local municipalities to increase understanding of the complexity of the urban development process and the impacts of stakeholder decisions

Action items:

  • Continue to expand network of high schools and universities using Urban Plan
  • Hold two or more training sessions annually for new volunteers and at least one refresher course per year
  • Work with Communications Committee to publicize this program within the District Council and the North Texas region
  • Continually seek ways to improve the Urban Plan experience for students, teachers and volunteers, including working with national staff to make available on-line educational tools to serve as a reference

Work with ULI national team to implement new Urban Plan for Public Officials program

  • Develop marketing plan for outreach to municipal officials
  • Train volunteers to participate in condensed format program
  • Establish budget to cover materials, travel costs, training and other expenses; set municipal participation fees
  • Conduct the UrbanPlan for Public Officials program in at least four municipalities by end of FY 2018

2. Technical Advisory Panel Committee

Develop regional TAP program to increase impact of ULI NT on local land use, to publicize mission of ULI and to forge closer ties with area municipalities.

Action items:

  • Develop and implement active marketing strategy aimed at municipalities
  • Work with local officials and others to identify appropriate TAP projects
  • Establish scope of work, budget, funding sources and panel membership for each TAP
  • Work with Sponsorship Committee to find support for pro bono TAPs
  • Work with local universities to involve students in projects where appropriate

Women’s Leadership Initiative


Increase visibility of women members in ULI NT and ultimately in the local commercial real estate community

Increase the number of women actively participating in leadership roles on ULI NT committees, local product councils, and panels or other speaking opportunities


  • Coordinate with Membership Committee on outreach programs to increase female membership, targeting both member and non-member companies
  • Maintain a database of women with speaking ability and subject matter expertise; work with the Programs Committee to fill speaker slots with qualified women
  • Co-host events with other organizations to facilitate peer to peer networking
  • Hold educational, mentoring, and networking programs as appropriate in furtherance of goals, including events hosted by WLI but open to all members.

Action Plan for 2017-18:

  • Offer quarterly “Leadership and Learning” programs featuring women speakers when possible, and open to men and women attendees
  • Develop “Spotlight” programs, open to women members only, to highlight leading women in ULI NT, increase professional knowledge, and/or build the presentation and business development skills of younger women members
  • In partnership with the Young Leader group, develop a program to place women and YL members on Local Product Councils and to track participation

ULI North Texas Next


Create a strong network of ULI members who are mid-career professionals, ages 35-45

Provide a “pipeline” for the next generation of ULI leaders and regional business leaders


  • Provide innovative programming aimed at rising leaders, including both substantive real estate information and programs aimed at leadership skills, work/life balance, etc.
  • Vary the time of day of meetings so that those with child care responsibilities can attend
  • Coordinate with Young Leaders and Membership Committee to contact members leaving the YL age group and encourage them to stay involved in ULI
  • Assist those in the Next age range in finding ways to engage in ULI and continue to build leadership skills, such as the Center for Leadership, committee involvement and participation in Local Product Councils.

Young Leaders Group (YLG)

Mission: to provide an introduction to ULI with special emphasis on networking, mentoring and leadership opportunities for young professionals.

Young Leaders Group Overall Strategic Objectives:

  • Clear Communication
  • Member Engagement and Retention
  • Purposeful Programming
  • Community Impact
  • Member Education

The Young Leader Goup works to carry out its mission and objectives through the work of its Executive Committee and the other committees identified below.  Each YL Committee should have a representative who serves on the larger full organization committee of the same or similar name/function.           

 YL Executive Committee        


  • Oversee a strong program of events and activities to encourage maximal involvement of YL members in ULI NT
  • Serve as effective leadership training forum with clearly defined expectations and work programs
  • Maintain leadership succession program to continually provide opportunities for new leaders to emerge

YL Membership Committee


  • Focus on member retention with target of retaining 85% of members annually. As of January 2017, we have 311 Young Leader members, up from 156 January 2016.
  • Membership will also work to engage and increase members from local universities.

Objectives and Strategies:

  • Engage YL members by providing increased opportunities to participate on YL committees, join in volunteer activities, assist at events, etc.
  • Increase outreach to universities and seek opportunities to acquaint students with ULI value

Action Plan:

  • Create a “buddy system” by holding networking coffees. Randomly pair members together each month.
  • Appoint a university liaison (YL subcommittee) at the following universities: SMU, UTA, TCU, and UNT.
  • Work with university liaison to increase student membership and host events close to campuses.
  • Regularly review list of YL members to monitor membership status and track engagement.
  • Keep list of YL members who can assist with ULI events in exchange for free admission to breakfast forums.
  • Reach out to new members via phone or email to make them feel welcome and see what their interests are.

YL Communications Committee


  • Further establish website presence (blog, calendar, etc.) and strengthen social media integrations to ensure outreach to YL members and increased exposure at District Council level
  • Effectively publicize YLG events, mentorship programs and volunteer opportunities to maximize attendance/participation.

 Objectives and Strategies:

  • Better integrate sponsors into media (e-mail, social, print, event) to reduce improve value
  • Work with DC staff to prepare and circulate effective event publicity (email blasts, printed flyers, etc.) in a timely manner
  • Continually work to improve design elements and find creative ways to communicate YL message

Action Plan:

  • Work with ULI North Texas staff to strengthen communications dialogue between YLG and District Council in effort to realize these objectives
  • Increase membership on the Communications Committee in 2017; mentor new members
  • Increase social media posts with articles and pictures to drive traffic
  • Contribute at least monthly to ULI NT blog, the YLG posts on the webpage, ULI Newsletter, etc.

YL Programs Committee


  • Provide purposeful programming targeted to appeal and connect YL membership, general membership, and local universities. Programs should generate “buzz” and excitement, increase outreach and networking with educational institutions.
  • Provide mentoring opportunities and professional development

 Objectives and Strategies:

  • Annual increase in attendance and participation at programs, including increase in attendance by students at local universities and potential ULI members.
  • Provide career insight from successful real estate professionals for Young Leader professional development
  • Increase annual attendance and participation from YL members and general membership at DFW Showcase

Action Plans:

  • Evaluate other educational programs such as informal sack lunch meetings with full members focusing on specific industry skills seminars on development issues, finance, construction, design, etc.
  • Host an annual appreciation event for YL committee and YL members.
  • Host 4 quarterly Leading the Way events per year, each with a successful real estate individual who can impart career insight and knowledge different from previous speakers (i.e. do not have 4 commercial real estate appraisers, but rather one appraiser, one broker, one developer, etc.)
  • Continue to make the DFW Development Showcase event a focal point for the committee, involving several YL volunteers. Increase vendor participation, exhibitors, and sponsorship income at each subsequent event
  • Provide more events that partner with local universities to bring in guest speakers. Hold at least 2 events per year, one event in Dallas and one in Fort Worth
  • Provide program information to Communications Committee in a timely manner to permit maximum pre-event publicity

YL Partnership Forum


  • Offer an industry-leader quality program to introduce YL members to senior CRE executives in DFW
  • Provide education by studying local development successes and challenges faced by leading regional commercial real estate professionals

 Strategies and Objectives:

  • Increase awareness of Partnership Forum’s purpose and key deadlines
  • Establish strong line-up of prospective presenters
  • Provide a clear schedule of dates, events, and requirements for participants
  • Communicate frequently YL members to encourage them to apply

 Action Plan:

  • Follow up with presenters immediately after presenting to gauge interest in future presentations
  • Reach out to prospective presenters and moderators by early July each year
  • Plan to have schedule lined up and application posted by early August each year
  • Send regular emails reminding people of the program and application process
  • Target third week of August as the application due date, with notifications occurring early September
  • Beginning in September, hold 1 session every 1-2 months occurring the 3rd Wednesday of the month
  • Leverage social media outlets to summarize past events, but with mindfulness to confidential nature of information exchanged

YL Volunteer Committee – Building Industry Leaders


  • Continue to refine program to be beneficial to the students, Boys and Girls Clubs, and YL volunteers.
  • Expand Building Industry Leaders to other ULI District Council locations.

 Strategies and Objectives:

  • Identify strong pool of quality volunteers to “carry the torch.”
  • Continue to document Building Industry Leader’s successes
  • Continue to encourage and support other regions who are interested in BIL with curriculum materials, ideas, and lessons learned.
  • Develop a relationship with the ULI Foundation or other potential grant/funding sources in an effort to tap into funds for interested ULI DC’s.

Action Plan:

  • Increase awareness to new members and current members at YL social events.
  • Meet with prospective volunteers to gauge interest and see if they are a good fit for the program.
  • Assign new volunteers to a team with an experienced volunteer for training and continuity.
  • Be proactive about taking attendance, tracking expenses, and documentation of group projects, and student testimonials.
  • Continue to support other regions with supporting information, data, and ideas for BIL.
  • Leverage social media outlets to summarize past events.

YL Social Events Committee


  • Enhance member value by providing opportunities to increase business contacts
  • Promote industry fellowship and exchange of information

Objectives and Strategies:

  • Host happy hours every other month for +/-30 members/prospective members
  • Host two mobile workshops at unique and distinguished local real estate venues
  • Highlight membership benefits to existing and prospective industry professionals
  • Provide opportunities for informal mentorship of new and younger members engaging with tenured members
  • Raise money for the Building Industry Leaders volunteer program
  • Host an inaugural “big event” to promote the NT YL program and its partners/beneficiaries

Action Plan:

  • Plan events ahead of time; provide information to DC staff and YLG communications committee well in advance to provide time for publicity
  • Encourage inter-chair group and inter office promotion of events
  • Minimize costs by using preferred vendors/venues and set menus
  • Benchmark “big events” across other organizations
  • Source new and unique venues that will increase attendance
  • Prepare a ULI NT YL “pitch” or collateral to deliver at each event

 YL Product Council Committee


  • Encourage YL participation in local product councils (LPCs) to enable YL members to experience these important educational and networking opportunities
  • Partner with WLI to encourage participation from both groups and create an efficient system for interaction with LPC chairs

Objectives and Strategies:

  • Select a YL chair and co-chair for this role by spring 2017
  • YL Chair to identify two members to participate in each PC by summer 2017

Action Plan:

  • Reach out to each PC leader to determine schedule of events for the year
  • Document meeting frequency and purpose for each PC to communicate to prospective members
  • Review applications and interview candidates to find strong participants; create and apply fair and objective selection criteria
  • Create a tracking list and monitor participation of each admitted member; Membership to last one year

Local Product Councils

Current Councils as of February 2017:

  1. Commercial & Retail
  2. Community Development
  3. Health, Wellness & Life Sciences
  4. Hotel Development
  5. Industrial/Office
  6. Multi-family
  7. Transit Oriented Development
  8. Urban Development/ Mixed Use


  • Provide a forum for networking and exchange of information on a specific product type
  • Improve regional development quality through sharing of best practices, discussion of current issues and concerns and development of innovative solutions
  • Serve as introduction to National Product Councils
  • Engage Full Members and other leading members of ULI NT to provide member value for them


  1. For each Council (Specific LPC Action Plans follow this page)
  • hold a minimum of three local meetings per year for each LPC; participate in state-wide annual conference and hold at least one program that is open to ULI NT general membership;
  • increase involvement of Full Members in the LPC’s by asking them to become members, speak at meetings, serve as advisors, etc.;
  • conduct in-depth studies and presentations; develop local case studies; host mobile workshops (coordinate with Young Leaders)
  • actively seek to include women members and Young Leader members
  1. For Counselor to Councils
  • evaluate need for additional Local Product Councils to provide opportunity for more members to actively participate
  • assist in formation of new councils and succession planning for existing councils
  • work with LPC Chairs to ensure programs of strong quality meeting objectives for LPCs
  • host annual Council Chair Summit to review and update guidelines and expectations

Specific Action Plan Initiatives for 2017-18:

  • Hold annual Council Chair Summit, starting in spring of 2017
  • Participate in educational program to promote council participation for WLI
  • Facilitate start of new councils, including launch of Small Scale Development Council by fall of 2017; consider Tarrant County base


Hotel Development Council

Co-chairs – Mark Seiley and Chuck Bedsole


  1. Provide a forum for networking and exchange of information on a specific product type
  2. Improve regional development quality through sharing best practices
  3. Serve as introduction to National Product Councils


  1. For Hotel Development Council
    1. Hold a minimum of three local meetings per year for each LPC  
  1. Participate in state-wide annual conference and hold at least one program open to ULI NT general membership; Program on May 11 for general membership.
    1. Increase involvement of Full Members in the LPC’s by asking them to become members, speak at meetings, serve as advisors, etc.; Recruited both new full members and a number of associate members.  Recruiting full members to participate as presenters and advisors.
    2. Conduct in-depth studies and presentations; Underway
  1. develop local case studies, underway for 3rd or 4th quarter 2017
  2. host mobile workshops (coordinate with Young Leaders), will plan for 2018
    1. Actively seek to include women members and Young Leader members, actively recruiting women members, will strategize on how to recruit young leaders 

2017 Work Program

  • 1st quarter:  The Changing Downtown, Dallas Hotel Landscape
  • 2nd quarter:  Texas Live at Rangers Ballpark – Presentation by the Cordish Companies on the new facilities and possibly ballpark in Arlington (texas-live.com).
  • 2017 Product Council Program, May 11:   Status of the Hotel Development market in North Texas or Introduction of hospitality development to broader ULI audience in terms of the uniqueness of this product. (I.e. architectural designs, operations, lifecycle of a project)
  • 3rd quarter:  City of Grapevine – Meeting and tour with City Manager and economic development executives to learn about new downtown mixed-use development at the train station and other planned hospitality venues.
  • 4th quarter:  Deep Ellum development trends, including a hotel near Baylor Hospital. KDC could be a speaker option.

2018 Work Program

  • 1st quarter:  Legacy – Star development. Presentation and tour of the new developments such as the soon-to–open Omni, Star facilities, etc.
  • 2nd quarter:  Fort Worth activity in downtown, including new hotel development trends
  • 3rd quarter: DART transportation plans and the potential railroad system between DFW and Houston
  • 4th quarter:  Downtown Dallas development presentation and perhaps a tour of the redevelopment of the former Stadler Hilton.

Future programs

  • Technology and the hospitality industry
  • Presentation on the Marriott-Starwood merger and impact to the industry
  • Post mortem on the Omni Dallas Hotel. Update on hotel and bond performance
  • Presentation on Arts District and how it is evolving with the recent vote
  • Meetings at lodging companies’ corporate headquarters with the C-suite execs to learn about the company, developments, products. Companies mentioned were Top Golf, Aimbridge, Omni, La Quinta, G6, ClubCorp and Sabre.

Industrial & Office Park Council

Co-Chairs: Charlie Myers, MYCON General Contractors & John Walsh, TIG Real Estate Services


  1. Provide a forum for networking and exchange of information on a specific product type
  2. Improve regional development quality through sharing best practices
  3. Serve as introduction to National Product Councils


  1. Hold a minimum of four half-day meetings per year consisting of in-depth panel discussions, guest speakers, regular capital markets updates, mobile tours, and workshops. Upcoming programs outlined below.
  2. Participate in state-wide annual conference (upcoming state-wide program outlined )
  3.  Hold at least one program open to ULI NT general membership (upcoming general membership program outlined below.)
  4. At each council meeting strive to invite guests who are leaders in our industry to attend and participate with the intention to further the reputation of our IOPC and to recruit new ULI membership and serve as a recruiting tool for our
  5. Become a resource and a thought leader within our industry, providing assistance to local
  6. Expose ULI Young Leaders to product council events. The intention is to provide at least two guest invitations for young leaders at each


  • Fall 2015: IOPC North Texas Council Introduction Meeting
  • Spring 2016: The Future of Legacy: The past, present and future of office development in Plano, Texas
  • Summer 2016: What’s Next Program: Educating the next generation and the importance of Urban Plan
  • Fall 2016: Lessons Learned & Future Tech: What the past five years have taught us about industrial developments and how technology is affecting the future of office developments
  • Winter 2016: All Texas Product Council Conference: A look at Facebook’s new Fort Worth home 


  • Winter 2017: Mobile Tour: A tour of three of North Texas’ most exciting industrial and office developments, including Cypress Waters, One Legacy West, and The Star (Dallas Cowboy’s Corporate Headquarters).
  • Spring 2017: What’s Next Program: Topic TBD
  • Summer 2017: All Texas Product Council Conference


E-commerce as a Leading Driver           Lessons Learned

Will Demand Exceed Space                  How Good Does It Get in Texas

Modular Construction                            Capital Markets

Appealing to the Millennials                   The Effect of Transportation on Development   Cloud and Mobile Technologies

Transit Oriented Development

Co-Chairs: Phyllis Jarrell and Allan Zreet


  • Provide a forum for networking and exchange of information on all aspects of Transit Oriented Development
  • Improve regional development quality and advance knowledge and opportunities for TOD through sharing best practices
  • Present a best practice or project at each Local Product Council meeting.
  • Serve as introduction to National Product Councils


  • Hold 6 (every other month) local meetings per year;
  • Participate in the state-wide annual conference
  • Hold two workshops or programs open to ULI NT general membership or other specific audience;
  • Increase involvement of Full Members in the LPC’s by asking them to become members, speak at meetings, serve as advisors, etc.;
  • Conduct in-depth studies and presentations; develop local case studies; host mobile workshops (coordinate with Young Leaders)
  • Actively seek to include women members and Young Leader members

2017 Work Program

  • 1st quarter: -NA
  • 2nd quarter:  Victory District Walking/Biking Tour.  Led by Chris Harden and Terry Montesi.
  • 2017 Product Council Program, May 11: Presentation of UNT Study of DART Economic Development Impacts on N. TX or Panel Presentation on Victory Master Plan and TOD Initiatives
  • 3rd quarter:  – Update of North Texas TOD Inventory
  • 4th quarter:   NA

2018 Work Program

  • Mockingbird Station RFQ and Proposed Development
  • Design District Tour and Presentation
  • Dallas High School Tour and Presentation

Future programs: 

  • Forum for cities to share design and incentive programs for TOD projects.  (Breakfast or lunch forum for 75-100 people)
  • Presentation on Development Issues with TOD – who owns what, designing around platform and rail equipment, accommodating DART parking needs, etc.
  • Green Line Tour – Medical District/Farmers Branch/Downtown Carrollton (with Young Leaders)
  • Blue Line Tour – White Rock/Downtown Garland/Downtown Rowlett TOD (with Young Leaders)
  • West End Revitalization and Presentation
  • Lone Star Gas Revitalization Project
  • D2 Alignment Issues